Strickland Brothers opens fourth Massachusetts oil change shop
Strickland Brothers 10 Minute Oil Change has opened a new shop in Ayer, Massachusetts, bringing its total in the state to four. The brand now operates more than 285 locations across 27 states and plans more corporate and franchised openings this year.
Why it matters: - Strickland Brothers is deepening its footprint in Massachusetts as it pushes a broader national expansion. - The company now has more than 285 locations across 27 states, giving the quick-lube chain more scale in a competitive auto service market. - The Ayer opening adds another no-appointment oil change option for local drivers.
What happened: - Strickland Brothers 10 Minute Oil Change opened a new shop at 21 Fitchburg Rd. in Ayer, Massachusetts. - The Ayer location is the brand’s fourth shop in Massachusetts. - The grand opening was announced July 27, 2026. - CEO and founder Justin Strickland said he was excited to open in Ayer and join the local community.
The details: - Strickland Brothers was founded in 2016 and is headquartered in Winston-Salem, North Carolina. - The company describes its service model as fast, friendly and dependable, with no appointment necessary. - The brand built its model around a 10-minute oil change and drive-thru service. - Strickland Brothers said it plans to keep growing this year through both corporate and franchised store openings. - The company’s stated mantra is “Quality. Quickly.” - More information is available at the company’s website.
Between the lines: - The Massachusetts expansion suggests Strickland Brothers is using a measured store-opening strategy rather than a single-market push. - The company’s pitch centers on convenience, speed and customer service, which can help it stand out in a crowded quick-lube category. - The emphasis on both corporate and franchised growth points to a model built for faster geographic reach.
What's next: - Strickland Brothers plans to continue opening stores throughout 2026. - The company is likely to keep targeting markets where convenience-focused oil change services can gain share. - Further Massachusetts openings would extend the brand’s regional presence.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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